While creating your content, remember that your audience doesn’t know what you know about your company, and also don’t assume that they are good guessers or want to spend their time figuring it out.
Be clear about your products or services, and don’t be too sophisticated. When things are unclear people don’t continue reading or viewing and just click away…
If you want the right target audience to understand that your product fits them, you need to explain clearly what you are offering them.
Once this is done, you can get more creative. It’s very tempting to be unique, but being blurry about what you offer is worse than being just another one in the market.