You are sitting in front of the computer, trying to figure out how to present your new product, and don’t know what to write or even how to start.
Questions that come to mind:
· What will be the first thing people see when they visit my website?
· How much technical should I get when describing my product?
· What should I write about myself and my company?
· Where should I advertise? Should I write a blog? Make a video?
Having many options may confuse, but there aren’t many options when you ask the right questions, such as:
· How will my main target audience benefit from using my product?
· What does my product do that others do not?
· How will my product change the lives of the people using it? How will it save them time, money, make their work more efficient or make them happier?
Now write these notes:
1. X (name of company) does Y (main functionality of the product) and provides Z (benefit)
2. We / I created ____ (name of product) so people will feel _____ / or not feel_____ (depends on what your product does)
3. We / I _____ write your strengths, such as experience, skills, anything that supports your professionalism
4. Write very simply and briefly how your product works without using complex terms
These are your main messages and the basis of your content, and now you have a better picture of what your content should look like. This is only the beginning, but it’s a good start.
On top of this remember:
People do not like noise. Too much text, information or visuals will chase them away from your content.
Your audience doesn’t know what you know, don’t assume they do, explain things clearly and keep it simple!
Rule # 3!
Be authentic, write from the heart, this way your content will always be unique, and contribute to the connection between you and your potential customers.
Content is your communication with your audience. Understand what you want to say by asking the right questions, then your messages will be clearer to you, and to them.