When creating your content remember that your audience doesn’t know what you know about your company and your products and services, so you should not assume they are good guessers, or would like to spend their time on figuring it out. Do not try to be too sophisticated when explaining what you do, since if it will be unclear people will not continue to read or see your content.
If you want the right target audience to know that your product fits them, you need to explain clearly what you offer them. Once this is done, in your website’s main title, slogan or landing page title, you can get more creative. It is very tempting to be unique because you want to show that you are not like others but being blurry about what you do is worse that being another one in the market.
People that are looking for purchasing a product like yours will be happy they found you, and dig deeper into what you offer to meet your uniqueness’s and advantages.