There are so many products
There are so many ads
There is so little time people have
There is so little patience they have
SO HOW CAN YOU BE NOTICEABLE?
You have a great product and you want customers. The challenges:
- Get their attention
Use a title that will make them say “hey this is just what I need” or “This is just the problem I have”
- Show them what’s in it for them
Show the benefits of your product to them. Talk about them and NOT about you!
- Make them get interested in your product
Talk about the different features through benefits, in points
- Have them like what they see!
Add one or two nice pictures, make spaces between paragraphs, write in short or in points
- Create a personal connection
Tell something about yourself, your vision, the founding of the company etc
- Show your uniqueness
Tell about a specialty or a strength you have
- Show your professionalism
Write articles, talk about issues around your field not only the product
- Provide value
Provide tips, write blogs, offer discounts and gifts
- Show them you know them
Talk about their world, their needs
- Be authentic
Write down everything you want to say, then trim, organize and fix mistakes
The main idea behind good content is to tie the product to the day to day life, and show how it contributes to the customers.