Often I bump into content that introduces new apps, and includes cool images, funny videos, all sorts of animations and great explanations
BUT NO SCREENSHOTS of the actual app.
As a user - does this seem right to you?
Do you want to create great content?
The key is to ALWAYS see yourself as the user.
I know it is hard, but you must do it for being able to reach your customers and make a connection with them.
Adding screenshots of your app to your website, landing pages and other types of media provides the following:
- People see the app so it helps you introduce it
- If they like what they see it is more likely that they will download it
- It builds credibility and reduces the fear from trying something new
- It creates a connection because they can already imagine using it
When you advertise your app - show it! Sometimes even that can be enough…